UA is everywhere, the merchandise is just really good. I wear it myself and Im not an athlete, at least not anymore. In a widely publicized picture a couple of weeks ago from the end of the LSU/Alabama football game, a student tearing down the goalpost was wearing UA underwear, you could see the band because other students were hanging on his legs. Im sure his Mommy bought them for him. UA is the next Nike, and IMO will someday overtake Nike. I agree WS manipulates the stock price, its a high beta stock, but patience will be rewarded. I have been in UA for a while now, and there have been a few 7% up days. We can recapture all the recent losses in 2 trading days when it turns.