I hate to put it this way. But in a sense this is one way of looking at it. Every day, someone who more likely than not would have chosen the NIKE symbol dies, and that very same day someone is born who will more likely than not later choose the UA symbol.
You just don't get it. YOU DON't GET IT! The market no longer cares about that at this valuation! Do you not see the tide has turned and UA has treaded water/gone down, whil the market has gone up 8%.
People, the market seeks ALPHA, no just return on money, bu ALPHA. Anybody ca get yield, just buy the US treasury bonds for the 30 year and get 2.7% year if that. But tis game is about ultimate reward, not just reward.
If you are sending your money into battle, you want togive that money thebest chance to come hoe with the least possible risk of injury.
Do you understand? You are not just making a bet.Yoy dn't want to RISK your money in places were it can get the same return but safer. The market flows to these safe places until those stocks/assets appreciate and no longer provide safety or the dangerous stocks/assetscome dow in value and become less danerus.
But yo don't just send your money on coin flip.
Starbucks has world domination in coffee and is still growing at phenomenal rates. It has a 1.5% dividen providing significant margin of safety wth superior earnings and revenues. Money will flow there before it comes here.