Under Armour Launches I Won’t, its Biggest Ever Global Marketing Campaign
Campaign Showcases Newest Innovation and Defines the Brand's Vision for the Future
Baltimore, MD (APRIL 1, 2013) – Today, Under Armour (NYSE:UA), the leading sports performance apparel, footwear, and accessories brand, launched I WON’T, its biggest ever global marketing campaign, at a press event in New York City. Featuring Under Armour’s iconic I WON’T trademark, the campaign brings to life the passion and determination that drives all athletes and Under Armour’s commitment to engineering innovative products that provide real performance advantages. At the event the brand unveiled the campaign’s principal creative spot featuring several of the winners of the recently completed I WON’T competition.