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Under Armour, Inc. Message Board

  • unitedfood unitedfood Apr 1, 2013 11:42 AM Flag

    Yet More about the New Campaign

    Every week a new I WON’T warrior will be featured on the UA twitter page. -----Ten years ago Under Armour became a household name when the brand asked athletes everywhere to Protect this House.--- said Plank. ---Now we are tapping into the daytime television zeitgeist embodied in Ellen’s audience. Not exactly sure what a zeitgeist is but they told me to say that and I kinda like the sound of that word… Zeitgeist. Maybe our next line of running shoes will be named the Zeitgeist 7. Why 7 you ask? I ask why not. That’s the mentality we must continue to show for us to get to the next level. And what level is that you ask… never mind.---

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