Ambercrombie and American Eagle have 3B+ in revenues. They sell Shirts and shorts for recreational purposes and are one of the top brands for teens. They both make what under Armour makes and then some and they both have begun returning cash to shareholders. They are established internationally. They are trading at half the value of Under Armour.
There is nothing cheap about this stock anymore. There are better deals. UA is right where Lululemon was. Everything is subjective and at this point, a lot is priced in.. Which is why I called it Dead money 8 months ago at 50, saying it could go up but it can also go down as well. It has gone up since then, the pe is prohibitively high, earnings are unchanged.