I'm not sure I believe the company here. While I am aware that Russian syndicates have been involved with this kind of activity on occasion, this promotion actually started some time ago. The company could have issued the press release before the markets opened on Tuesday. I've been getting emails on this one for a couple of weeks. The volume surged over the weekend. Keep in mind, the company's 10K indicates that they will need to raise funds through an equity offering in order to continue operations. Do they want to offer shares with the prevailing market price at $0.01?
There is no intent to succeed with the business plan here. This endeavor is all about selling the illusion of a going business concern. A real company would start a private business with funding in place, establish the business and its cash flow and then proceed with an IPO. The initial investors or venture capitalists would then sell shares in the offering. That's how it is done with any viable company.