expressed the same frustration, it can be said that a product press release is not the appropriate forum to let investors and analysts know who you're selling to and what you're charging those who buy your product. Remember, one persons margin is another person's overpayment. I've mellowed on this issue (as you can see...)
I've been tapping sources to discover if Xicor has a position in the DLP product line which I belive will redefine the flat screen market.
As an ex-Xicorian, I have to disagree that ISIL is anything like XICO when it comes to product announcements. It's true that neither one gives revenue estimates or design win info with their announcements, but how common is that with ANY semi company? I'd love to see it, too.
In my opinion, the sheer VOLUME of product announcements from ISIL is impressive in itself. In the Raphi days, Xicor never released very many new products. We had various internal projects to try to streamline the process, but were never able to get it right. It's a lot more than just coming up with a neat new design. You have to develop test programs, manufacturing instructions, spec sheets, internal cost/revenue estimates, spec sheets, marketing literature, application programming notes, etc., etc., and then actually test it and get some manufactured BEFORE you announce it (hopefully). Raphi's Xicor was hopelessly disorganized and every product re-invented the process from scratch. Lou understood this and improved it. ISIL seems to be good at it. It's CRITICAL to success. Good product ideas are useless if you can't run product releases like an assembly line. If you're releasing high QUALITY products, that's even better. But QUANTITY is a good thing, in any case. Sorry to go on about this, but it was such a huge frustration in the "old" Xicor.