Hmmm. Last Friday HELE was $17.69. From Monday to Wednesday, AHEAD OF THE EARNINGS RELEASE, HELE fell to $14.43, a drop of almost 17%. Then, lo and behold, a big miss. Oh additionally, the downturn was on larger than average volume. Who knew?
Are you joking? Everyone knew. This week, there were two downgrades plus a bearish article in TheStreet.com. Usually, analysts wait for an earnings report to have the latest news upon which to base their estimates. But these analysts had enough confidence to publish the downgrades before getting the earnings.
For me, so far so good. I just sold Feb $12.50 puts, getting $1.35.