trust me, the market cap of priceline is money that WOULD HAVE gone to the hotels, rental car companies and airlines if priceline were not around.
what i'm finding more and more is the glee in the voices of hotel front desk staff, and car rental company staff when the customer has a problem and they get to say "i'm sorry but you did not book through us so you will have to contact whoever you booked thru". they freakin' love that! it's like "fcuk you, you though you'd get a bargain off of our product so we gave you our worst, noisiest room, or highest mileage car, and if you don't like it, too bad!
this pos company along with hotels dot com and travelzoo are going away very soon!
these hotels and rental car companies can beat priceline's prices and STILL make more money so they will strangle these dot com middlemen out of business soon.