In my opinion only, their new commercial is targeting the baby boomers. They are targeting their brand as the drug store company that cares. Their brand name is a drug store that cares. Their wellness program is for people 65 and older. In my opinion, I think this will be huge. I love their commercial. I saw it three times today. I believe this week this stock could possibly hit a new 52 week high. It is especially likely because of the commercial that everybody will see and talk about. I wish they would post that commercial on their website.
Target Pharmacy is far better, faster and care more. There aren't all the bolts screws and gimmicks Drugstores use. Big Box Pharmacies are closing the gap on corner drugstores and everything else in the store is better priced because they can buy more volume.
In my opinion only, large drugstore companies like Target and Walmart might be bigger and faster but they do not care. Rite Aid stores made a complete turnaround. They are more pleasant and friendlier. They target your health with the Wellness card. They have programs for your health and free information and records. It has a virtual clinic. They target their brand as the drug store that cares. Check out the website and their stores. Talk to the pharmacists at Rite Aid. The drug store that cares.Okay shorty. You better cover before it is too late. This baby is about to pop.