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Rite Aid Corporation Message Board

  • masterwallstreet masterwallstreet Jul 2, 2013 8:43 PM Flag

    The drug store company that cares

    In my opinion only, their new commercial is targeting the baby boomers. They are targeting their brand as the drug store company that cares. Their brand name is a drug store that cares. Their wellness program is for people 65 and older. In my opinion, I think this will be huge. I love their commercial. I saw it three times today. I believe this week this stock could possibly hit a new 52 week high. It is especially likely because of the commercial that everybody will see and talk about. I wish they would post that commercial on their website.

    Sentiment: Strong Buy

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    • Target Pharmacy is far better, faster and care more. There aren't all the bolts screws and gimmicks Drugstores use. Big Box Pharmacies are closing the gap on corner drugstores and everything else in the store is better priced because they can buy more volume.

      Sentiment: Strong Sell

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