Yep, looks like they are starting to roll it out in Denmark today -9/20/2012.
The press release says there are 4.5 patients per 10,000 people.
EU has a pop of 500 million. That translates to 225,000 patients.
If all of them takes Plenadren (EU$9 -cost) daily for 365 days...
it translates to about EU$739 million revenue per year.
So I guess I was right... Vinnie and da gang want
more employees and more warehouse so that they can count da money and