Just more hype. In a legitimate clinical trial only the completion and results are announced to prevent the test subjects from the bias that knowing the study parameters in advance of the investigation creates. This announcement essentially nullifies whatever results come from the study.
Another concerning issue is the objective of the study itself. In a valid study the objective is to determine IF a particular result is obtained, not to CONFIRM it as the release states. Looks like another Univ. of Mississippi bought and paid for study. The last one did not exactly work out. It was intended to show that the company's product reduced LDL and total serum cholesterol, and found no evidence that it actually did.