What's to figure out? Any price under 2 bucks is irrelavent, in that the company has not caught on yet, obviously. I'm fine with it floating around in a range, if at some point this year the company becomes profitable. What price would Frost sell at or his buddies is more of a concern (upside price that is). Their is no downside price Frost would sell at we all know that (I.e as zero would be reached the same day he started selling). I'm all or nothing like Frost on this one. With all the financial focus cdxc has I bet they find a way to create some significant value.