How about "potential" and how it is impervious to being squashed. CDXC’s potential is like the patronus charm from Harry Potter. Nothing else matters but investor psychology with this one and CDXC’s potential is all the stock price reflects. It’s ready and waiting for more volume to consume on the upside, a little bit of good news will move it up and up and up. NR is like the light at the end of the tunnel that shines through all things bad.