Reference point: SATH closed at 4 3/4 on 12/21. After the bell they announced $5.9MM for week ending 12/19; a 40% gain from its previous record of same wk 1997. They made no mention of web sales. Take a look at SATH financials...they are not in VV's league. Here is high/closing prices for SATH after 12/21: 12/22-6 1/8; 12/23-5 7/8; 12/24-7 1/16; 12/28-8 23/32 (high was 9 3/4). SATH Book Value is $1.71.
Contrast that to VV. Sales for week ending 12/20/98 of $9.2MM (55% higher that SATH...I knew SATH IS #4!) Pre-Christmas Dec sales increase of 70% and Q4 pre-Christmas sales increase > 50%. (SATH trounced on both measurements) VV adds that e-commerce sales continue to increase at a far greater percentage than TV sales! (SATH trounced again) VV book value is $4.71. (SATH trounced again)