I've been very actively trading for about 2 years now , since I retired. I've progressed to options. I have evolved to the feeling that many"Analysts" don't know what they're doing and that many "Amateurs" can do a better job. I also feel a subset of these "Analysts" are dishonest & benefit from their "analyses" & they don't get caught because they're small potatoes traders or have a friend do it. I believe that increased advertising costs to get more customers is part of normal business. The questions should be are they? and will they gain market share? It's a great campaign and Marino had put on ~30 lbs over his playing wgt by the way.