So far, it looks like a single analyst has responded to the latest news by raising his or her earnings estimates. The others are probably in a wait and see mode which is always a sure way to be late to the party.
No doubt the analysts are waiting for sales numbers. However, it's not necessary to get the numbers. By moving from a limited program at Walmart to a full rollout of 3700 stores, you know the numbers are good. That's why it's getting bid up by savvy buyers right now.
Next will be to see what they can do internationally. Also, now that they are in Walmart, they can come up with innovative products for specific market segments.
A huge number of people want to lose weight but want to do it the easy way.....and something like this is as easy as it gets......and no pills that make people sick.