Internet television rises as broadband connections increase
Posted:28 Apr 2011
The television industry is at the beginning of a generational change which will eventually see a new type of television service—the Internet television—being delivered directly to TV sets in broadband-enabled households around the globe. In the end, practically all new TV sets will incorporate Internet television functionality as a standard feature that viewers will be able to use alongside their existing television services.
By 2014, there will be 785 million fixed broadband connections around the world which means that over 50 percent of TV households will have a broadband connection, most of which will be capable of supporting the delivery of high quality video and, therefore, Internet television services.
Companies such as Akamai, Cisco, and Infinera, along with hundreds of others, are rushing to develop the network infrastructure that will be needed to deliver the enormous volume video traffic implied if television programming is to be delivered over the Internet on a mass scale.
Sensing the time is right, Google has entered the fray and TV set makers like Sony, Panasonic, and Samsung are all pursuing a range Internet television strategies.
Knowing that change is coming, public service broadcasters, cable TV companies, satellite providers and terrestrial broadcasters around the world are busy rolling out their own Internet television services. Meanwhile, they are trying to understand how Internet television will affect their existing revenue streams.
The report "Internet Television: 2010 to 2014" contains a detailed analysis of this existing, new market. The report will be interesting to those who work in the television industry as well as those who are pursuing Internet television initiatives. The repot contains the following:
• Clear definitions and data for all forms of television; • Detailed description of what Internet television is and how it differs from other forms of IPTV; • Clear examples of the sort of features and functionality that are possible with Internet television; • Profiles of 23 Internet television services, including Google TV; • Extensive worldwide and regional forecasts for Internet television from 2010 to 2014; • Comparative data and forecasts for a range of related markets, including Cable TV, Satellite TV, Telco TV and Online Video; • Detailed market analysis including the role of P2P content delivery networks; and • Three detailed interviews with executives responsible for making Internet television a reality: Akamai, Sony and FIVE Television.