I worked for Sunrise before the company went public. I didn't buy any stock when it was first offered but did keep an eye on it. Then a few years ago I started buying. Why do I own it and why did I start buying late?
I bought in late because I was previously interested only in stocks that gave rapid returns; I don't honestly think SRZ does that--they are a long term investment. With the baby boomers starting to retire I believe we will see more and more communities from active lifestyles to nursing homes being built. The demand is there now and will continue to exist. I am now investing with a long term view so Sunrise fits my criteria.
Why SRZ rather than another assisted living company? Because they are very smart and they were the first to being this concept to the US. They make mistakes as any new company will but their basics are sound and they do a lot of things right. They built their business with limited debt because they had a great idea that brought in capital. They treated their investors right while maintaining control so they could do what is best for the company. Mrs. K has a heart for the residents and she built a staff of professionals that were dedicated to the concept of assisted living. I have never worked anywhere else where the people running the homes and the company were so dedicated to the "mission."
I am sure things have changed as they went public and have grown but I feel very confident that this company has a lot more growth and prosperity coming.
ASALV ---- I believe you when you say the officers are smart. They are so smart that they are cooking ----- the books. I don't even own this stock but I really hope you sell yours if you can. Don't fall for their facade. Go put your money somewhere you can make money ---- buy HAL or ROK or TEX.
I am currently looking into this stock as an investment because I have toured 5 senior facilities for my dad and this one blew the compitition away. This will continue to make money long term. The people were awesome the product was awesome and the price was a premium and worth it. When the market takes a hard hit so will this stock that is when I will purchase. 1987 is back and the market is prime for a tank in the next year.
Another reason I plan to invest is I'm at the end of the baby boom population. Assuming they run things right, there are a lot of people in front of me that will need these facilities and the investment might pay for my ride there too!
I too am looking at investing in SRZ. I toured several different local facilities for my dad. He now is in a Sunrise unit and I'm extremely pleased with price and service. Is it the best? Probably not, but a good balance of price/value.
I drove through San Francisco today and noticed that the Shriner's Hospital is now a Sunrise Assisted Living Center. They are popping up all over in California.
I bought the stock because my Grandparents have lived in an assisted living place for 12 years and love it. They originally paid about $4500 a month for a two bedroom unit, one has since passed but the other continues to live there. I think about how much money they have spent on that place, and that the length of residents' stay can be quite long, investing was a no-brainer.