Can someone explain to me how you can ask a simplistic question like that without knowing what the h*ll you are talking about? Do you understand anything besides the obvious surface impulses that overcome you? Moron.
Nothing should hit the fan. First, this contract was signed several years ago and the bank had an obligation. Second, like it or not, it is a promotional event that attracts their customers - who are attracted to such events. Third, in the world of basic accounting, the cost is paid for out of bank profits (which they rightfully earned) and ultimately common owner's equity. If it results in more business for the bank, and an improved stock price, I am all for it.