When the CEO of the Northern Trust hands a little girl in a wheelchair a TV sized check for $1.8 million....that money goes into the bank account of the charity. The charity pays $0. They get a big check. That's how the PGA Tour works.
The money raised for the charity comes from the ticket sales from people who pay $100 per day to watch Phil Mickleson play.
Sponsoring a PGA Tour event fits perfectly with the Northern Trust.
BAC should be sponsoring hot dog eating contests and beer chugging events.