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Nautilus Inc. Message Board

  • tropicdeposit tropicdeposit Jun 20, 2003 10:11 AM Flag

    The 2 phases of Contraction...

    Generally, management has been hyping NLS as a 35% or so annual sales growth company. Of course that would be very good.

    The recent series of WARNINGS reflects progressive retrenchment from such predictions.

    In other words, it's big news for claimed top line sales for 2002 to be pretty much flat, since the projections were for around 35% sales growth.

    Then, with the sharp downturn in topline REPORTED SALES in Q1 2003, one may fairly ask: "And about that projected 35% annual growth? Should we forget about that."

    There is no "nice and steady", historically, for companies like NLS. Either they grow, or they contract... fast. They are not in any respect like a grocer or Dow Chemical. They do not for the most part have repeat customers. The rule is, they saturate their markets, and die.

    Think of a curve. First it's ascending, then it is sort of level at the top, then it starts down. I and many others believe NLS has begun a descent that will get much steeper as it continues.

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    • Tropic, i'm going to play back another of your posts.

      tropicdeposit: "it's big news for claimed top line sales for 2002 to be pretty much flat, since the projections were for around 35% sales growth"

      Translation: Management promised 35% growth for 2002, but delivered roughly no growth.

      Fair translation? Not my job to fix your post, just paraphrasing what you wrote.


      Actual data:
      2002 sales growth was MUCH HIGHER than 35%. 2002 sales growth was 60.6%.
      (2002 sales were 585 million; previous year's sales were 364 million. The increase is 60.6%)

 
NLS
15.09+0.04(+0.27%)Mar 27 4:02 PMEDT