Here's a baseline. Compare NLS to recent value stocks, just since December: AYE, BBI, UAL in December; BJ, FC, GTW, HD, ITIC, SILI, TOM in February All these suffered negative hype and months of low prices. And all paid off big time: up 40% to 100% from lows in the past seven months.
If you like selling NLS for $12, then try this tip: I hear BRKA is another great shorting opportunity. Herb says there's something fishy about the lack of earnings guidance.