I was shopping for running shoes (New Balance are my favorites) when I saw some poor-looking kids (sorry, I don't know the politically correct way to say it) trying on the no-name brands. They kept staring at the Nikes but mom said no way. And I hadda ask myself a question.
Does Bowflex really stay current with styling and technology? Running shoes perform better and look better than they did ten years ago. You can't get knock-offs that look as good as Nikes. Nikes keep changing, the knock-offs look dated as soon as they come out. The name brands charge a lot more, but they meet the customer halfway: lighter weight, better padding, more options, new styles, different colors. Most of all, they are clearly different from the knock-offs. People WANT the brand-name feeling and they'll pay plenty for it. But you have to give them something concrete that the knock-offs don't have yet.
If I were gonna buy a home gym, I would want the latest in seat padding/airflow/wicking, updated power rods that give a more free-weight-like experience. I would want lots of information on how all this stuff helps, and I would want it all laid out in the ads so my friends would KNOW that it all helps.
I would ALSO want (and if I'm honest, this would be very important), I would want the machine to look much more serious and up-to-date than Crossbow. Granted, Crossbow has visible quality problems when you see it up close. But that's all the more reason to distance Bowflex's concept and appearance from the cheap imitation. Otherwise Bowflex gets "contaminated".
Blah blah blah...all you ever do. Here is the question: HOW IS YOUR POSITION IN NLS DOING? Yes, aren't you just the smartest investor out there, having bought such a "value" equity, prancing around verbally like you've already made money and speaking on the wonderful joys that are NLS products.
Newsflash: NLS IS A DYING COMPANY! The fact that you're going broke one earnings warning at a time should be evidence enough of that plain fact.
THIS ISN'T THE END, PEOPLE. SELL NOW WHILE YOU CAN STILL GET 10 DOLLARS. IF YOU THINK THIS WAS THE LAST WARNING, YOU DESERVE WHAT YOU GET.