rjr2gordon, imo brkclssb's post is far from silly. I'm disappointed (though not surprised) that you're not trying to address the points he made. Instead, your idea that an entire industry is perpetually insolvent just don't cut much ice with me.
In fact, leisure time / fitness equipment success stories abound. Also ... take a look at general market conditions. Is this the right quarter to be shorting a financially strong, profitable company at a low share price? (And -- no offense -- but if you're really as lax on research as you seem to suggest in your posts, that's another reason you might think twice.)
Many NLS shorts boast about selling in the 30s. And I agree, that's something to be proud of. But this ain't the 30s: this is the mid teens. Every reason has its season.