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Nautilus Inc. Message Board

  • stock_abby stock_abby Jul 23, 2004 12:04 PM Flag

    Customer's View

    I don't know much about BowFlex but have heard of it (like your typical customer). I went to SportMart at the Mall of America yesterday and saw the BowFlex for $399 and the CrossBow for $299. They looked the same (even the same color), and the BowFlex didn't have anything sheets or charts explaining why it cost $100 more. In my mind, Nautilus and Weider are both good names in health, so I didn't give any additional credit to either manufacture for name. Therefore, why would I pay $100 more for the BowFlex when both machines look the same and to me there were no apparent qualify differences.

    I've heard on this board that BowFlex is better quality, and I've heard them say on the TV to not confuse BowFlex with "other imitations", but when you get down to it, I'd like to know exactly why BowFlex is a better product. If they have any justifiable reasons to say they have better quality, why aren't these quality differences noted at the store and explained somewhere. The only differences I see in the store are price, and that could mainly relate to the extensive TV advertising BowFlex does. In my book, TV advertising doesn't enhance the quality of the product.

    Also, why is Weider still able to put product in the store under the name CrossBow? I thought they couldn't do this any more.

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    • lol, best of luck.

    • Wow, I've never seen such pure and total denial.

      Are you saying the person who walks into the store is shown a BowFlex commercial detailing the advantage of their power rods? Sorry, but I didn't see that in the store I went to. That's a fact that cannot be disputed.

      Perhaps you're the one in the marketing department at NLS trying to defend your lousy performance. If so, you'd be better served by getting some product literature next to the machine in the stores which specifically references advantages of BowFlex, if there truly are any.

      Also, if I think Weider is a good name in weightlifting, then that is another fact that cannot be disputed. You can't tell me what I am thinking. I'm like the average customer out there, so you better pay attention.

      Wake up mister and smell the coffee.

    • Bowflex & power rods aren't advertised? Buy a television and turn it on.

      Seriously, dude, you need to rethink whatever you're trying to do here. Here's a sampling of what you've shared so far:

      1. You haven't tried Bowflex or Crossbow.
      2. You haven't read any online reviews or Consumer Reports coverage of either Bowflex or Crossbow.
      3. Yet you feel qualified to compare the two machines.
      4. You are a weightlifting enthusiast, but you think Wieder (!) is the best brand of equipment.
      5. You believe that Nautilus does not advertise Bowflex and the PowerRods. (I hear a Bowflex ad on the TV in the background right now. Buy a TV dude.)

      Seriously, is there anything about the company that you do know?

    • If the part about the flex rods is true, why the hell don't they advertise it next to the machine? Makes me think the marketing department is run by Cheech & Chong. A new college grad could figure out the importance of that advertising when you have the CrossBow sitting right next to the BowFlex.

    • While you guys were there trying it out, did anyone ask how either one was selling?

    • The typical weight lifting enthusiast/customer will at least TRY the two machines sitting side by side. Prior to purchasing NLS stock I also went to the local sporting goods stores and tried the machines. I was somewhat disappointed by the lack of literature with the bowflex. However, after trying both machines I would definitely have gone with the Bowflex. The entire range of motion felt smoother and more sturdy. The crossbow felt awkward at some points, noticeably so during certain exercises.

    • I think you are getting defensive about this stock, and that doesn't bode well for your investment success. Best to skeptical of any stock you own, like me, so you are operating on analysis and not blind faith.

      I think the power rod technology is the same because if it were different I'm sure they would have advertised it at the store. Also, the time to assemble is simply conjecture. I've seen both pieces and they look very much the same.

      Again, I'm just telling what I see as a weightlifting enthusiast and potential customer. I don't proclaim to be an expert on the products, but neither does the typical customer. If NLS doesn't adequately explain why it's charging more for BowFlex, we have a problem.

    • No offense, but from your posts it appears that you've got a whole belief system worked out. It's not very persuasive to me, though. You haven't tried the machines, you're not listening to people who know the products, you haven't read online reviews ... yet you're complaining about the incredible value of getting a Bowflex for $400!

      So, ok, you're betting against NLS and propagandizing your position. Keep in mind that your lack of info is not hurting anyone but yourself. If you're wrong, you're gonna lose money.

    • The average customer is like me - a person who walks into the store and doesn't know much about the equipment and how it compares to competitors. If bowflex doesn't advertise the differences, then how is the customer to know?

      My point in making these posts is to highlight the fact that Bowflex is doing a lousy job of establishing it so-called quality advantage. People at the company better wake up and get some educational materials next to their product or the one that's $100 less and looks the same is going to win every time.

      As a shareholder, I was vary disappointed in the way the product was presented in the store. I also am disappointed at their generic statements in the ads telling people to "don't go for a competitors product, it's not the same". Well, if you don't tell people WHY your's is better, it's pure marketing hype, and I think the new customers will recognize that. Remember, you don't spend days of your personal time researching a product purchase that's only $300-$400. You basically look at the marketing information that is readily available and then buy.

    • The truth is both of these machines are entry level garbage If you are only paying 299 or 399 for a brand new home gym, then you are a sucker. Why don't you check out your local specialty fitness retailer to make a better, well informed decision.

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