I don't remember if it was you or some other guy, but I've tried to explain to you and will try again because I'm a nice guy. If you pay attention you can make some money. I'm always short this stock, but trade it on every quarter point move. When it moves up the size of my short position is massive, as it was at $43, and large, as it was at $29.65, and small, but still short, at $9.65. It has made me a ton of money. It works on a combination of volatility with a short bias. The volatility is huge because NLS has many promotional aspects and gets pumped up periodically by its insiders. But one need never worry that it will soar like a MSFT, because it is just a plastic exercise gadget company.
You are right. I just took my second swing (more of a bunt I'd guess) as it broke $20. Ask yourself, when is the best time to buy; when other investors are feeling warm and fuzzy, or when other's are scared as hell?
Still would like to see high volume and sharp move lower follwed by a reversal and strong close. Till then, I'll just pick away.