I can't tell of the decrease as expressed as a percentage of sales is significant or a sign of turning off advertising for 2 weeks. Certainly there wasn't a gutting of the Marketing/Sales costs as they actually grew by $6M year over year.
This is all once-removed speculation. Far better if shreksequel would cut and paste his relevant information.
Who knows maybe it's true and the background is that advertising costs were going over budget and someone responsible made a decision that he'd hold to the budget he was given. Is that why management slightly lowered expectations to be on the conservative side?
I certainly don't see huge warning signs of NLS milking the cow for all it's worth.