From a forward earnings perspective (that is earnings growth over next 5 years of 25%/yr) the stock should be more then $24. Obviously this prediction is not held by everyone or even most people. The stock has been behaving poorly ever since the Pearl purchase announcement even though to me it seems like it could be a good diversification. Many are sceptical of management. All said and done to me it would appear as a good risk reward ratio at its present price. This quarter with the Chrismas sales is key.
"Forward earnings is nothing more than a figure reflecting predictions made by analysts or by the company itself. More often than not they aren't very accurate. This is the problem: trailing earnings are known but are relatively less important since investors are more interested in the future earning potential of a company. " - Investopedia.com
Looks like we have some morons selling this stock..