from the Nike news link Analysts expressed surprise by Nike's announcement that future orders worldwide, which are scheduled to be delivered from June through November, grew 12 percent for the quarter.
Overall, the company's overseas markets grew most quickly in Europe, where revenues increased 12 percent for the quarter, due in part to favorable currency exchanges.
Nike saw revenue growth of 7 percent in Asia, largely because of growth in China, which the company says is poised to become its second-largest market in a few years.
The company said it remains focused on diversifying its retail business in the future, such as its recent announcement to open House of Hoop specialty basketball stores with Foot Locker and its own independent sites in the future.
Same like Nike but with smaller scale, nautilus doing the same, including offices and focus on Eyrope, China/Asia
openning it's own stores and
moving from the dirct slaes model to a diversefied sales channels model which i expect the retail will be the leading sales channel in the USA and Internationaly with the full launch mass marketing of Nautilus Apparel.