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Solazyme, Inc. Message Board

  • kqforever kqforever Feb 12, 2013 12:55 AM Flag

    algenist exposure

    In case you missed my comment earlier, it would appear as if Algenist is getting a lot of exposure right now. FB likes are taking off (likely due to a promotion). In the last 3 hours, 300 more likes have been added. And 21,000 likes were added in the last week & half.

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    • greenguru58 Feb 12, 2013 1:24 AM Flag

      As mentioned previously, Algenist is now developing brand loyalists and with that comes a quick exponential sales growth number and the reason for sold-out SKUs. This is textbook social media marketing: Brand Champions + WOM + Blogs/Reviews = Increase Brand Awareness and Sales

      And before Goozle gets upset I'll reiterate that while this is not as large as the value of delivering millions of gallons of dielectric oil to chemical companies like Dow, it is still an enormous value proposition to customers, distributors, and stockholders.

      As mentioned, the Algenist Team is surely in talks with an Asian distributor and the current brand and sales success only adds to the appeal and what potential for x-fold increase in revenues.

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