You start a club to raise money to buy ten dollars. You recruit 9 others and each throw in a buck. You get two 5 dollar bills and hang them on the wall. You each own an equal part. The club loses $5 so recruits 10 more donors to donate 50 cents each. Now 20 people each own an equal share of $10 or 50 cents. The second ten own exactly what they invested. The original 10 lost half their initial investment. They got diluted by a secondary offering.You are adding water to the kool aid, but not enough sugar to keep it sweet!