Home builders up this morning until the builder sentiment came out. It is funny how the market reacts to "feelings" and not how they are acting. These builders are down because labor, materials and land are going up. Well, they are going up because real demand is increasing and demand means money for the builders. The smart builders will use these cost increases to get smarter and build an advantage over their competition. You will want to keep an eye on the builder's margins to tell which one is better at working the system.