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Michael Kors Holdings Limited Message Board

  • richrusso300 richrusso300 Mar 12, 2013 9:57 PM Flag

    e-commerce

    In the latest CC, mgmt did say they will concentrate more on this.
    KORS spring collection of sneakers was just launched online. But instead of a treditional ad campaign, KORS has taken a digital route promoting the collection on Facebook, YouTube, & Instagram as well as the KORS website.

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    • Have you noticed the ads on Yahoo? It is hard to miss them.

      During the conference call They said Neiman-Marcus did a fine job managing the website, but they plan a major overhaul, and take it in-house! There is a ton of growth there if they roll it out properly. Most people would rather shop online and get a package delivered to their doorstep.

 
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