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Francesca's Holdings Corporation Message Board

  • luckismystrategy luckismystrategy Jan 31, 2013 11:41 AM Flag

    Longs! The strategy is working!

    Continue to put in high limit sell orders at a target price of $50 or whatever makes you a good profit. Just in case it sells, you will be happy with your return. If we all put in limit orders, the broker that is "borrowing" the shares can not let the short sellers use the shares they "borrowed" if there is a sell order on them. This will put pressure on the shorts and start the squeeze.....

    Sentiment: Strong Buy

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    • I think todays gain was naked short covering. I will be more sure if we can close over 29. At least we closed above the 200 today which is important. 40 here we come.

      Sentiment: Strong Buy

      • 1 Reply to markbelfuss
      • bob.wachholder@smalldogtrade.com bob.wachholder Feb 1, 2013 4:12 AM Flag

        Technically have been looking at that $29.00 area as well. It looks like a key level and a move above would provide more confidence in the company's strategy.

        Fundamentally; I've never visited a store though I plan on it. The website was designed rather smartly, and after gathering some anecdotal evidence it had shown their products are in line with their market's trends. The colors of apparel and accessories seems important to the key customer. Anyway, not your PG type market research by any stretch, so take it for what it's worth.

        I added to my position yesterday, 31Jan13. A move above $30 would inspire me to add further.
        FD: long FRAN common OT: I'm also long FIVE, which seems to market to same age group.

        Sentiment: Buy

 
FRAN
13.48-0.18(-1.32%)Jul 22 4:00 PMEDT

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