Because most investors are able to look at other aspects of a company rather than the most recent earnings report. Everyone here cries stock manipulation, but if you look at the fundamentals of the retail industry, especially in apparel, you would probably understand it a bit better. It's about more than just the balance sheets.
Thats interesting shares I can not borrow but the interest went up almost 2 million shares in 2weeks. I think alot of them are naked. If we get a rally now and into the close on friday I will be right. Short interest book at brokers close and have to be reported to finra after.