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Green Dot Corporation Message Board

  • mtheis17 mtheis17 Apr 4, 2013 9:22 PM Flag

    this is perhaps the strangest feature of GoBank

    4) Monthly Membership (optional): GoBank charges no monthly fee. However, members can voluntarily pay a monthly membership fee in any amount they think is fair, from nothing up to a maximum of $9 per month. Making the monthly fee voluntary ensures that anyone who wants to use GoBank can become a member without being denied access based on their ability to pay. Allowing the customer to voluntarily pay what they think is fair gives the customer the power to “punish” or “reward” GoBank based on how they feel about the product. This provides an emotional benefit for the member because it puts them in control of their bank. Based on our product research, we believe that most GoBank members would contribute monthly if they liked the product

    I love companies that experiment. All too often, experimentation is viewed as a risk and is therefore not an option. I admit, there is a lot of speculation still surrounding this company, but GDOT is making a very conscious move into the banking industry and investors love a company with a clear path. GLTAL

 
GDOT
18.21+0.80(+4.60%)Jul 30 4:05 PMEDT

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