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Cepheid Message Board

  • seriescb seriescb Jan 4, 2008 9:01 PM Flag


    Slide 21 of the presentation shows a graph of the sales and marketing headcount as we go from 2007 to 2010. It is interesting to compare this with the chart on slide 26 which shows the Sales and Marketing expenses as a percentage of revenues for 2007 and 2012.

    The expenses are only going to increase from 16% to 18% of revenue from slide 26.

    The total headcount related to sales and marketing is going to increase from 50 to 275.

    If the expenses as a percentage of revenue goes up only a percent or two and the headcount is going up five fold then that tells me that the projected revenues are also going up almost 5 fold.

    At the same time the gross product margins are going to move from 43% to 60 -68% as shown on slide 24.


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