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United Parcel Service, Inc. Message Board

  • still_my_dime still_my_dime Aug 7, 2013 9:27 AM Flag

    "SUREPOST" upgrade

    For merchants looking for inexpensive shipping who don’t particularly care about customer satisfaction, UPS offers Surepost. Packages crawl across the US about about 300-400 miles per day, only to arrive at the post office distribution point a few hours too late to be sorted and distributed for next day delivery.

    Customers who register for a UPS choice preference service get the opportunity to “upgrade” the package en route to UPS Ground, thus eliminating a day of travel time. The cost is $3.50 per package paid directly to UPS by credit card. Neither the merchant nor the post office see any of this fee.

    This is an interesting marketing strategy. Offer a really poor service and then allow the customer, for a fee, to upgrade to a just plain poor service.

    Well done, UPS.

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