New Internet Advertising Patent Puts Modavox On the Radar
New Internet Advertising Patent Puts Modavox On the Radar Thursday June 28, 2:18 am ET
Steve Kanaval submits: Think about the way that advertisers have traditionally used the spray and pray method of advertising. The Internet has changed the way advertisers target specific demographics and a new concept is circulating in the media space, creating a disruptive technology that is getting the attention of everyone in the industry. As the media space continues to explode in every market cap, this disruption has resulted in media consolidation across the board. ADVERTISEMENT
Need examples? Look at Sam Zell's purchase of the Tribune Company (NYSE: TRB - News), Rupert Murdoch's bidding for Dow Jones (NYSE: DJ - News), Thomson's (NYSE: TOC - News) recent purchase of Reuters (Other OTC: RTRSF.PK - News) and a silent bid by private equity on the table for Bloomberg.
Clearly, the media space is as hot as any sector on Wall Street. The stark reality is that Wall Street analysts covering the media space have undervalued all assets because of this simple supply and demand function. No longer are there three mediums for content delivery; there are now six delivery platforms for content. It has quickly evolved from broadcast TV, cable TV and radio to broadcast TV, cable TV, radio, PC, laptop and cellular phone services. This means there is the same amount of content available and double the demand, in turn, making all existing content immediately more valuable.
What this means is billions of dollars spent on media-driven advertising have more places to run ads. For example, ESPN just became worth twice as much, and all IPTV content on the Internet just became more valuable. This is the disruptive technology the industry has been squirming about since 2001. Look out Google (NasdaqGS: GOOG - News), look out AOL (NYSE: TWX - News) ... you may have an issue.
A subtle and somewhat still under-the-radar player in this whole picture is Modavox Inc. , ands many industry experts are now just beginning to wonder if some mega market cap Internet giants have been infringing on their patent for years now?
Modavox, Internet broadcasting pioneer and holder of several patented technologies, announced last week that it has received an official communication from the U.S. Patent and Trademark Office [USPTO] announcing the allowance of a new patent arising from the company's proprietary Internet technology. In this communication the USPTO also provided a favorable indication toward one or more additional pending patent applications relating to Modavox's core technology, although some interplay with the USPTO remains before Modavox obtains a final approval for any additional patents. This new patent covers Advertising and Streaming Media Delivery technology, one of the hottest and talked about technologies of the time as advertisers seek to monetize online ad dollars through streaming advertisements and geo-targeting of consumers. One has to wonder if any of these Internet house hold names may be interested or benefit from owning or partnering with this little company for its potentially very valuable intellectual property ... I think I already know the answer. The space itself has recently seen numerous acquisitions and consolidation making Modavox one to watch closely.
The question I ask myself each day is this: shouldn't we, as a news agency, cut a deal with Modavox to license their product? I think the answer to that question is a resounding YES!!!!