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Augme Technologies, Inc. Message Board

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  • obiyobikobi obiyobikobi May 19, 2012 2:28 PM Flag

    Is mobile hurting Facebook articles are appearing

    Augme does not necessarily have to win a major legal settlement to be bought out. Those who snooze loose. The info is already out there. They will win all of their cases and are on the way to winning the Yahoo case. They are on the way to court in the Yahoo case just to decide the amount of damages, they have already won! AOL case is being mishandled by a Judge who clearly does not understand the technology. Any major player with adequate and competent staff already know this and it is only a matter of how much. Yahoo already tried to settle on the cheap and Augme rejected their offer. This is already over it';s just a matter of who, when and how much?

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    • Also, the AOL case would have gone to trial by now. The only thing AOL was able to do was delay the inevitable due to luck of the draw judge. The problem with their strategy is when they pay up the damage will include treble damages due to destruction of evidence and will be at the mercy of a Jury ruling. THis will mean substantial more money to Augme.

    • And Augme's Ip team is so freakin smart they took advantage of AOL's stall tactics and filed a completely new patent removing the one word that AOL's entire defense hinged on.

      Bearn Murray analyst:

      Litigation ongoing after signing first IP licensing contract. LucidMedia signed an IP
      licensing deal with Augme rather than litigate. A trial date for January 2013 was set
      for Augme’s case against Yahoo!, and Augme awaits Judge McMahon’s (So. Dist. NY)
      ruling on a request for summary judgment from AOL. If denied, the case is expected
      to go to trial in 2013. If Judge McMahon grants AOL’s request, Augme will appeal
      the ruling, which would likely add another year to the proceedings. Augme also
      recently received a Notice of Allowance from the PTO that it will receive its eighth
      patent. This latest patent pertains to the method and system for adding targeted
      marketing ads to a web page. Two important aspects: 1) it has a 1999 priority date,
      and 2) it does not refer to the technology as “embedded,” providing Augme with a
      defense against AOL claims, should it not be able to prevail under the “doctrine of
      equivalence” in Judge McMahon’s Courtroom.

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