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Augme Technologies, Inc. Message Board

  • mobileguru20000 mobileguru20000 Oct 22, 2012 9:35 AM Flag

    "companies that will increase user engagement, including on mobile, and those that will boost advertising returns"

    With more than $2 billion in cash and short-term securities, Yahoo has the money to acquire engineering talent or bolt-on services. Two types of deals are under consideration: companies that will increase user engagement, including on mobile, and those that will boost advertising returns, source said.