Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), was selected by residential real estate development company SouthStar Communities for its lead generation program. The company is using Hipcricket’s AD LIFE® platform including mobile web, QR codes and SMS to attract and engage with potential new residents for its communities located throughout Texas and North Carolina.
SouthStar recognized an increase in website traffic originating from mobile devices and sought a solution that would deliver visually appealing and device-agnostic creative content. After a search, the company employed Hipcricket’s Mobile SiteBuilder solution with patented device detection technology that can recognize any mobile device and ensure that sites render properly. SouthStar’s mobile site includes a dynamically updated “specials” page, a photo gallery and click-to-call functionality.
In addition, SouthStar is using signage and out-of-home ads to advertise its mobile calls to action, including unique placements like drink koozies, airplane banners and t-shirts. The company is offering potential land buyers an opt-in loyalty club that it plans to use for re-marketing purposes. SouthStar’s future mobile plans include the build out of additional mobile sites, more QR code campaigns, hyper-local targeting through geo-fencing and a mobile advertising program.
“We selected Hipcricket in large part due to its extensive slate of patented mobile offerings,” said Justin Stensrud, Director of Internet Marketing at SouthStar Communities. “We’re integrating mobile web, QR codes and SMS into a re-marketable database that seamlessly works with our CRM system. Hipcricket delivers these capabilities within a single platform that allows us to run self-service campaigns.”
“Mobile represents an extraordinary lead generation tool for businesses that rely on consumer reach and engagement like residential communities,” said Doug Stovall, Hipcricket Executive Vice President – Sales and Services. “SouthStar is extremely smart to combine the reach of SMS with the engagement of a rich media experience provided by their mobile sites.”
“We selected Hipcricket in large part due to its extensive slate of patented mobile offerings,”
This key distinction will be recognized by more and more companies that are looking to do mobile advertising as the patent war in the space heat up. No client wants to put millions into a company and expose themselves to lawsuits on their technology.
These are great, but at some point we need the dollar values of the contracts. YES, I DO UNDERSTAND why they aren't here, but if the compnay feels it's significant enough to disclose.....then disclose it. Otherwise it's fluff to me.