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Augme Technologies, Inc. Message Board

  • mobileguru20000 mobileguru20000 Oct 29, 2012 5:28 PM Flag

    "Mobile can be the glue that brings together all of your other media forms from both an analytic and functional perspective when planned properly."

    Taylor Burton, Director of Sales and Brand Solutions of Hipcricket

    PRE-PLANNING MOBILE OUTCOMES:

    Perhaps one of the most echoed topics, with good reason, was the necessity that mobile outcomes be well-thought out from the onset, rather than just sloppy afterthoughts lacking in strategy. Taylor Burton, Director of Sales and Brand Solutions at Hipcricket a subsidiary of Augme Technologies explained the need for pre-planning from the start of the process: "When you're jumping into the mobile space, make sure to know what your KPIs are from the beginning. Mobile shouldn't just be a slap-on, add-on at the end. Mobile can be the glue that brings together all of your other media forms from both an analytic and functional perspective when planned properly."

    The Emerging Media Convergence conference certainly gave attendees a lot to think about when it comes to Mobile and Social, and how they may be utilized together strategically. If the conference speakers and panelists are correct, we'll all be marveling at Mobile not only today, but for many years to come.

 
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0.060.00(-1.80%)Sep 15 2:26 PMEDT

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