Another example of a company starting to invest significantly in mobile marketing. While not an AUGT customer, it's yet another sign of the industry trend.
Recognising the fact that mobile phones are the most important consumer touch point today, which also drives purchase decision, Premium chocolate brand Lindt is planning on a number of mobile marketing initiatives to drive revenues. The company expects to renew its connection with the new generation of consumers with this drive. It is also expected to improve the sales figures for 2013.
Currently the brand is working on introducing an m-commerce platform to enable buying through mobile devices. With the mobile strategy in place, Lindt expects to become more accessible to the consumers. Talking about the plans Tim Stoller, head of impulse at Lindt, said, “Mobile can play an important part in a making us more accessible and driving value sales growth. We’re looking at how we can pioneer our use of mobile, both in terms of driving brand equity but also as a revenue driver.”
How do you know if they are or are not doing this through HC, or using SAAS AdLife/Adserve? It sounds as if this is done with some help from a mobile marketing company that knows what they are doing. It may, and I'm not saying it applies here, but it may seem to some that they can just have their corporate webmaster set up a mobile commerce sight as was done early with corporate websites, but it is much more complicated and really requires the tools developed under Augme or some other mature 3rd party m-marketing platform. Adlife, Adserve, and the rest of the tools available through the Augme platform can insure a desirable outcome for the expense of a campaign. The SAAS platform built by Augme facilitates that process for those that wish to DIY, and handle it internally.