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Augme Technologies, Inc. Message Board

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  • huskies1999champs huskies1999champs Nov 9, 2012 11:27 AM Flag

    Qualcomm is an Infringer on Augme IP Since 2008

    Qualcomm Bets On Mobile Ads

    Dan Frommer
    March 11, 2008

    Qualcomm continues to invest outside its core business of wireless chips: The company has purchased Irish mobile advertising firm Xiam for $32 million. Xiam's demographic/behavioral targeting software lets mobile carriers offer their subscribers customized ads and content offers, like music, games, etc. Qualcomm says the deal "will be neutral" to its 2008 earnings.

 
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