Xiam™ enables service providers and mobile operators to proactively promote discovery and usage of content and services through personalized offers to individual subscribers. Finding the right audiences for content and services is easy for the Xiam solution because it uses advanced discovery techniques (a 360° view of all available assets) as well as a sophisticated recommendations engine to bring relevant offers to each individual user.
The Xiam real-time recommendations technology helps deliver compelling and relevant offers to end-users by leveraging a comprehensive understanding of what content is available along with a unique knowledge of customers. Xiam uses a number of recommendation techniques and algorithms to bring digital resources to subscribers that are in tune with who they are — applications, music, video, games and offers — and help them discover content and promotions they might not otherwise have gotten to.
By complementing the service provider's existing environment, and by unifying views of complex mixes of content and services and diverse customer bases, Xiam dramatically increases the usage of content and services, subscriber commitment, and operator revenues. The technology can also support bringing already owned content and applications to a more featured location on the device through the UI in interesting and powerful ways.