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Augme Technologies, Inc. Message Board

  • huskies1999champs huskies1999champs Nov 9, 2012 11:13 AM Flag

    Qualcomm is an Infringer on Augme IP Since 2008

    Make no mistake; Qualcomm is a definite infringer on Augme IP. They purchased a behavioral targeting company name Xiam back in 2008 and have since incorporated their behavioral targeting technology into their Qualcomm Brew platform.

    If Qualcomm has had (or does still has) any interest in acquiring Augme is an area of speculation but any supposed interest by QUALCOMM is most likely not solely based on the shared patent filing services they both use. I am sure that shared service has kept Augme's IP within Qualcomm's radar but QUALCOMM has been using their money since 2008 to step outside of its core chip business and behavioral targeting is what they have put those efforts towards. Augme's suits have Qualcomm nervous and subsequently interested in their IP because Qualcomm knows they are the BIG target on Augme's list of infringers and will be promptly sued once the IP get a validation event.

    Do your DD and Google "Qualcomm behavioral targeting" and read through some of the results. It's not easy to find the all of the dots to connect but the dots are there and they do connect.

    Technology makes strange bedfellows!!!

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    • "A more startling observation is the mobile patent grants as a percentage of the total patent grants in a given year have risen significantly for the US market indicating the importance innovators attach to mobile in their business. In the US, one out of every five patent granted in 2011 and in Q1 2012 was related to mobile. Less than a decade ago, this number was less than 10%. The European market has seen lower growth relative to the US market. Roughly one out of every ten patents granted in Europe are mobile related."

      Future Patents |

      "It is also worthwhile to take a look at the pipeline of pending patent applications for it shows the relative investment and the strength of the portfolio in the future. It is also useful to understand the recency of the activity i.e. if the filing of these patents started only recently or have the patent filings been part of a sustained investment effort. Figure 4 looks at the top 20 mobile patent assignees in the US. Samsung, Microsoft, IBM, Sony, and Qualcomm are amongst the top 5 with a very healthy pipeline of intellectual property for the next 5-10 years. Typically, 40-50% of the filed applications get approved."

      MOBILE PATENTS LANDSCAPE: AN IN-DEPTH QUANTITATIVE ANALYSIS
      15 Mobile Patent Analysis |

      "We live in a knowledge economy and Intellectual Property is a key asset in this new ecosystem. Good Patents are one of the essential elements to creating barriers to entry for rivals, building credibility and confidence of investors, customers, partners, and employees, providing clarity as to the property ownership, demanding leverage from the industry, and for generating revenue from licensing and sale.

      While the value of good patents is universally accepted, only a handful of companies have active programs that are embedded within their organization to capture and enforce the IP and Patent rights. Even some of the most innovative companies with the broadest patent portfolios fail to recognize the value of their IP assets. While they amass a significant number of valuable patents over time, they remain oblivious of their value in the market place and their ability to extract revenue stream. This results from the mindset of treating corporate legal and IP departments as cost centers rather than groups of strategic importance for the company that can produce significant value to the company. One has to recognize that there is more to IP than just putting a line item in the financial statements. The group dealing with IP and patents should be handled under corporate and strategic management.

      This section presents the analysis of the mobile patent portfolios of 65 leading companies in the US and the European market (Figures 5-9). Figure 5 looks at the aggregate count of the mobile patents granted that are active. Nokia, Samsung, Alcatel-Lucent, Ericsson, Microsoft, IBM, and Sony form the top tier players followed by NEC, Motorola, Qualcomm, RIM, and Intel. After that the long-tail begins.

      If we look at the markets individually, in the US market, IBM, Microsoft, Nokia, Samsung, and Ericsson form the top 5 while in Europe the group is led by Alcatel-Lucent, Nokia, Samsung, Sony, and Ericsson.

      Figure 6 looks at the recency of the mobile patents in relation to the overall mobile patent portfolio. It gives us insights into how soon long has a company been investing in mobile. For the analysis we looked at the percentage of the mobile patents that were granted in the last 5 years vs. the total number of active patents since 1995. The figure shows different groups of players.

       Group I – Companies that have been around the block and have substantial number of patents since 1995. They have a good number of fundamental and essential patents. Companies like Ericsson, Alcatel-Lucent, and Nokia fall in this category.
       Group II – These companies have significant amount of patents but only started to pay attention to mobile patents in the last 5-8 years or so. Companies like Samsung, Microsoft, IBM, and Sony fall in this bucket.
       Group III – There are companies like Openwave and Oracle who have relatively smaller mobile portfolio but they have been investing in mobile for a long time such that their last 5 year patent haul accounts for less than 30% of their overall portfolio.
       Group IV – There are number of companies in the mid-band who started investing early but have built a strong portfolio over the last 5-8 years like Qualcomm, RIM, Intel, AT&T, and others.
       Group V – These are companies that have a smaller portfolio of mobile patents but have built the portfolio over the course of the last decade. Companies like Sprint, Verizon, Dell, T-Mobile, and Orange fall in this group.
       Group VI – This is the newbie class that has turned their focus on mobile in only the last 5 years or so. As such their mobile portfolio was primarily built in the last 5 years or so. Companies like Amazon, HTC, Google, ZTE, Lenovo, Adobe and Apple have approximately 90% of their mobile patents granted in the last 5 years. For platform players like Amazon and Google, most of their mobile patent activity is fairly recent."

      Mobile is becoming the most critical tool to drive human ingenuity and technological growth. It is useful to understand the mobile patent landscape, the companies that are shaping up the ecosystem, their respective strengths and weaknesses, and how their strategies are evolving in the key jurisdictions of the US and European markets. This study presents and discusses several key areas of interest that explain the product choices and strategies these players are pursuing. It is also fairly evident that mobile patents are not just important for the mobile ecosystem but to the larger technology industry as well as is evident by the increasing mobile to total patents ratio. Current trends suggest that by 2013, a quarter of all patents filed in the US will be mobile related. Mobile will continue to be engine of the knowledge economy and the companies who understand the value of the intellectual property will continue to protect and benefit from their investments for years to come."

    • I've already talked about this and gave my thoughts and what I've heard. It goes way beyond even what you are saying. QCOM is transitioning from a hardware to a software company and that's where Augme's patents now become relevant. Not only is their core portfolio probably of interest but look at their new patent filings and look at the 91 patents filed by Augme through the exact same attorney who files QCOM's patents and that's Dr Jon Roberts of Marbury Law Group. There's absolutely no doubt in my opinion that Augme's filings are likely blocking many of QCOM'S. Look at QCOM's interest in anoynomous profiling and look at Augme's tri level mapping patent. Also look at the previous partnership QCOM had with Amobee for mobile marketing which was acquired by Singtel for $321 million. What's crazy is Singtel was acquired for $321M while only at $16M in trailing revenues, Augme is now close to $22M and HC came in top 3 to Amobee at last years awards GSMA awards in Barcelona. If QCOM is really looking and had interest, I'd think Jon Roberts and Marbury would now have a conflict and Augme would probably have to relocate its pending patents to a new firm. I'm not sure how we could find that out but Flyers was the one who originally posted confirmation that Marbury Law Group and Roberts filed the 91 pending patents and Google confirms they handles QCOM's patent filings. Want to find the smoking gun that interest has been expressed and QCOM is looking, see if the attorney of record for those 91 patents pending by Augme has been changed to a new firm, look for Augme's pending portfolio to have moved to another law firm since Dr. Roberts and Marbury would be conflicted and could in no way continue to represent both Augme and QCOM if there was any real interest being expressed.

    • Whatever. Augme's patents are garbage. Unlike other trolls, they have been wildly unsuccessful at any and all enforcement actions. Go read my earlier posts. I predicted $0.50 long ago. People laughed at me. Who's laughing now. The only good thing they've done is turn over their moronic management team.

    • Qcom has $12B in cash.

      Sentiment: Strong Buy

    • Xiam™ enables service providers and mobile operators to proactively promote discovery and usage of content and services through personalized offers to individual subscribers. Finding the right audiences for content and services is easy for the Xiam solution because it uses advanced discovery techniques (a 360° view of all available assets) as well as a sophisticated recommendations engine to bring relevant offers to each individual user.

      The Xiam real-time recommendations technology helps deliver compelling and relevant offers to end-users by leveraging a comprehensive understanding of what content is available along with a unique knowledge of customers. Xiam uses a number of recommendation techniques and algorithms to bring digital resources to subscribers that are in tune with who they are — applications, music, video, games and offers — and help them discover content and promotions they might not otherwise have gotten to.

      By complementing the service provider's existing environment, and by unifying views of complex mixes of content and services and diverse customer bases, Xiam dramatically increases the usage of content and services, subscriber commitment, and operator revenues. The technology can also support bringing already owned content and applications to a more featured location on the device through the UI in interesting and powerful ways.

    • Qualcomm Bets On Mobile Ads

      Dan Frommer
      March 11, 2008

      Qualcomm continues to invest outside its core business of wireless chips: The company has purchased Irish mobile advertising firm Xiam for $32 million. Xiam's demographic/behavioral targeting software lets mobile carriers offer their subscribers customized ads and content offers, like music, games, etc. Qualcomm says the deal "will be neutral" to its 2008 earnings.

 
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