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Augme Technologies, Inc. Message Board

  • It's hard to ignore the signs of trouble with Apple's mobile advertising platform, iAd. Despite lowering the minimum fee and simplifying their CPM and performance-based pricing, iAd's new minimum cost is still out of reach for the majority of advertisers.

    The minimum ad spend on iAd requires a big commitment before ever seeing results, and performance advertisers are more likely to profit by using transparent ad networks that offer real-time tracking and the ability to switch ad placement and targeting on a moment's notice, depending on how it's performing. Tangibility and flexibility are two key components absent from iAd's platform, and these missing pieces make performance advertisers wary.

    Sentiment: Strong Buy