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Augme Technologies, Inc. Message Board

  • powerbeatsandrhymes powerbeatsandrhymes Jan 9, 2013 8:52 PM Flag

    we have met many of the restructuring goals we set for ourselves in the Q2 conference call and we continue to drive sales and fiercely reduce costs.

    Good stuff!

    Much of our time and energy during the third quarter was devoted to both implementing the cost reduction plan we announced last September and we’re moving approximately $6 million of annualized cash operating expenses from Hipcricket’s business, while not losing sight of the fact that we cannot cost cut our way to profitability. We must deliver topline growth. Our restructuring is almost complete. We know everyone on the Hipcricket team has worked to strengthen our operation in support of our rapidly growing base on our sources. We have pushed forward with virtually all our early business growth initiatives at Hipcricket and have executed well.

    As an enterprise, we have moved past the inevitable disruptions of any restructuring. In large measure, we have met many of the restructuring goals we set for ourselves in the Q2 conference call and we continue to drive sales and fiercely reduce costs. I can report here today that we delivered on that effort. Recording sequential quarterly growth of 19%, resulting in revenue of $7.4 million for the quarter.

 
HIPP
0.060.00(-6.25%)Nov 25 3:58 PMEST

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